3 Reasons Why Setting BIG Goals can be a Catalyst for Major Entrepreneurial Motivation

Almost everyone will readily agree that what we accomplish is a result of our motivation level. Yet plenty of people who claim they want to be successful talk the talk but fail to walk the walk.

Sure, it’s plenty of fun thinking of the money you can make, or the fame to be achieved, but most people balk when faced with the reality of hard work. Entrepreneurs feel passionate when a new idea comes in but when execution time is up, many fall by the wayside. If you think a great idea is all you need to be successful, you’re in for a nasty surprise.

Seeing the Big Picture and Setting Goals

Nobody can achieve success without having a vision. How will you know you’re on the right path when you don’t even know where you’re going? A concrete vision gives you the main motivation in everything you set out to do.

Vision on its own, however, is nothing but a dream. Almost everyone has a vision of being successful. To turn this abstract concept into reality, you need goals.

Locke/Latham Theory

Some people use the SMART method when setting goals. This method calls for creating goals that are specific, measurable, attainable, results-focused and time-bound. It’s a classic that works for plenty.

Keep in mind that there is no “one size fits all” approach to goal-setting. If you want to achieve your goals and the SMART technique hasn’t been working for you, there’s something known as the Locke/Latham theory, a theory designed by Professor Edwin Locke (University of Maryland) and Professor Gary Latham (University of Toronto)

The Locke/Latham theory states that individuals who have attainable yet difficult goals accomplish more than people with easier goals. The goals involved are either directional or accuracy goals.

Directional goals are goals that folks attempt to achieve without comprehending the specific steps required to achieve the desired results. What happens then is these goals become more motivational. Accuracy goals, on the other hand, require people to meticulously plan each step to figure out the best way to achieve their goals.

To put it simply, the bigger your goal, the more motivated you tend to be. The SMART method works when people know how they’re going to move from one spot to another. This isn’t all that realistic, however, since life can throw us lots of curveballs. The Locke/Latham theory claims you’re better off with a challenging goal and work yourself towards it.

The Gift of Ambitious Goals

People are more motivated with massive goals. They push us harder. It’s human nature to want to test ourselves. When a team of people decides on a big goal, they expect it’s going to be difficult so these people tap into all their creativity, energy and ambition to reach said goal.

Take a pen and paper and write down your big goals. Decide to reach it and you can overcome obstacles that stand your way. That’s the beauty and magic of humongous goals. You know challenges are inevitable so when they do arrive, you’re mentally prepared. With small goals, we tend to get frustrated when bumps appear on the road because we expect the path to be easy.

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Malik Mack

Malik "Mr. EntrepreNoir" Mack is a serial entrepreneur based in Harlem, NYC. Malik owns and operates a few different companies but finds purpose in helping others develop their companies from the ground up. EntrepreNoir was created to spread that help across the world.